This is a great article by Titus Hoskins. You can add the “press release” to the list below.
Creating Simple Online Marketing Systems That Work!
When I started with my first website around 10 years ago, I foolishly thought all I had to do was create some great content and people would flock to my site. Sometimes that does happen but most times it does not. 10 years later I now know the difference. I know I really have to work the Internet if I want my sites to be successful. These are marketing systems that I put into place to promote my sites and gather quality traffic in order to produce the sales. My marketing systems take into account countless strategies that produce the quality traffic. It’s not just one method of getting traffic but many. I use many marketing tactics to build up a complex, yet very simple marketing system that works.
It all comes down to promotion. You have to promote your site in numerous ways. Some of my favorites are:
Article marketing – writing simple how-to articles on the topic of your site and distributing them all over the web. Over the years this simple technique has brought in the most quality traffic to my sites.
I use keyword marketing to get my chosen keyword phrases to the top of the search engines. I concentrate most of my efforts on Google because it brings in the most traffic. Achieving top rankings will give you interested visitors and buyers.
I use blogs and RSS feeds to connect my sites to all the media sites and online bookmarking communities. Don’t underestimate the important of these media sites in your marketing. I just read in WebProNews that Facebook can drive more traffic than Google to many sites.
I use link bait like free ebooks, free reports, free ecourses... if you give out valuable content that people want – they will link to your site, bringing in more visitors and customers. I also use the PPC programs such as Google Adwords which can produce quality traffic to your sites.
I use follow-up emails to produce repeat traffic to my sites. This is one essential marketing tactic every online marketer must use if they want to fully benefit from their traffic. The concept here is not to directly sell to potential customers but give them valuable information that they need and want.
Weekly newsletters and/or ezines are another good way of building relationships with your site’s visitors. It is also an excellent way of getting repeat traffic to your sites. Another marketing tactic is to establish your site or yourself as an expert on the topic of your site. People will look and come to you for information on your topic. Building online credibility is often overlooked by many marketers but it is essential to your online success. If people respect your opinion,they will seek you out.
Participating in online communities and forums is one obvious way to establish your expertise in a given area. These forums are also an excellent source of quality traffic to your sites. As you can see from above, creating a successful web site or business takes a lot of promotion and work. Don’t just sit back and wait for things to happen – instead become pro-active and make things happen.
Write articles and distribute them. Write viral ebooks and special reports. Do PPC advertising. Start building your contact lists. Do a regular ezine or newsletter.
Participate in forums... Create a simple, yet complex system, of connections all over the web. These links/connections will draw in quality traffic that will make your site successful. Build up a whole combination of traffic sources for your site and you will create a marketing system that works.
Just get out there and do it!
For more ideas on marketing and marketing tools go to this online blog: http://www.bizwaremagic.com/weblog/