Online Marketing Systems | Titus Hoskins

This is a great article by Titus Hoskins. You can add the “press release” to the list below.

Creating Simple Online Marketing Systems That Work!

When I started with my first website around 10 years ago, I foolishly thought all I had to do was create some great content and people would flock to my site. Sometimes that does happen but most times it does not. 10 years later I now know the difference. I know I really have to work the Internet if I want my sites to be successful. These are marketing systems that I put into place to promote my sites and gather quality traffic in order to produce the sales. My marketing systems take into account countless strategies that produce the quality traffic. It’s not just one method of getting traffic but many. I use many marketing tactics to build up a complex, yet very simple marketing system that works.

It all comes down to promotion. You have to promote your site in numerous ways. Some of my favorites are:

Article marketing – writing  simple how-to articles on the topic of your site and distributing them all over the web. Over the years this simple technique has brought in the most quality traffic to my sites.

I use keyword marketing to get my chosen keyword phrases to the top of the search engines. I concentrate most of my efforts on Google because it brings in the most traffic. Achieving top rankings will give you interested visitors and buyers.

I use blogs and RSS feeds to connect my sites to all the media sites and online bookmarking communities. Don’t underestimate the important of these media sites in your marketing. I just read in WebProNews that Facebook can drive more traffic than Google to many sites.

I use link bait like free ebooks, free reports, free ecourses... if you give out valuable content that people want – they will link to your site, bringing in more visitors and customers. I also use the PPC programs such as Google Adwords which can produce quality traffic to your sites.

I use follow-up emails to produce repeat traffic to my sites. This is one essential marketing tactic every online marketer must use if they want to fully benefit from their traffic. The concept here is not to directly sell to potential customers but give them valuable information that they need and want.

Weekly newsletters and/or ezines are another good way of building relationships with your site’s visitors. It is also an excellent way of getting repeat traffic to your sites. Another marketing tactic is to establish your site or yourself as an expert on the topic of your site. People will look and come to you for information on your topic. Building online credibility is often overlooked by many marketers but it is essential to your online success. If people respect your opinion,they will seek you out.

Participating in online communities and forums is one obvious way to establish your expertise in a given area. These forums are also an excellent source of quality traffic to your sites. As you can see from above, creating a successful web site or business takes a lot of promotion and work. Don’t just sit back and wait for things to happen – instead become pro-active and make things happen.

Write articles and distribute them. Write viral ebooks and special reports. Do PPC advertising. Start building your contact lists. Do a regular ezine or newsletter.

Participate in forums... Create a simple, yet complex system, of connections all over the web. These links/connections will draw in quality traffic that will make your site successful. Build up a whole combination of traffic sources for your site and you will create a marketing system that works.

Just get out there and do it!

For more ideas on marketing and marketing tools go to this online blog: http://www.bizwaremagic.com/weblog/

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How Many Websites do you Need? | Titus Hoskins

This is an excerpt from an article by Titus Hoskins:

“Actually, some online marketers don’t even have a site of their own and instead they promote other affiliate sites and products with their marketing. While I don’t personally recommend this route, many successful marketers have taken it and are quite happy with not having to bother with the whole business of running an online site of their own.

But you should have at least one main site, your flagship, your address on the web where people can find you. This also gives you an online identity. It tells everyone this is the area or subject matter you’re promoting…

For years I had one main site which kept me extremely busy and earned me a modest online income. I still have this site and yes it still keeps me busy and it is still profitable.

So why build more sites?

Mainly because as you proceed with your online marketing, you will find niches that require their own sites. You have to expand and branch out from your main site. The new sites are connected and supported with your old one. It is a very effective way of building more quality traffic and business.

But the main reason to build new sites is to prepare yourself for the future. You must stake your claim in all those “keyword domains” that still can be had at the moment.”

To know more visit http://www.bizwaremagic.com/

Twitter | Computoredge | Jim Trageser

If you wonder about Twitter as I do sometimes, check this interesting article.

“Is Twitter the Next ICQ?” by Jim Trageser

If you’re tech-savvy enough to be reading ComputorEdge, (www.computoredge.com) then you’ve most likely heard of Twitter.com—the current hot topic in tech media. In early April, CNN and actor Ashton Kutcher held a contest to see who could get to 1 million Twitter followers first.

The actor won. It seems that everyone is on Twitter—you can twit or send tweets. Little applets let you put your Twitter updates in your MySpace or Facebook or blog pages.All of which is very impressive, as is the growth in the number of people with Twitter accounts.

But what does it mean? Not much if some compelling reason to use Twitter doesn’t emerge.

What It IsTwitter is simply a broadcast of your “status”—like what MySpace and Facebook already offer on your profile, but untethered to a specific site.You type in what you’re doing, or whatever else you want to share with your subscribers—a news headline, a new YouTube video—and then they are notified based on their own preferences (e-mail or text to their cell, or simply an update the next time they log in to Twitter.com). It’s sort of a centralized version of texting on your cell phone or instant messaging on your PC. But I still have to ask: So what?

Where’s the Beef?

Look at the example of instant messaging. Five years ago, IM was hot hot hot. It seemed like everyone was jumping on the IM bandwagon—AOL had AIM, Yahoo had its own, so did Netscape and Microsoft—and the big buzz was whether Google was really going to issue its own IM client. And a small company named ICQ was among the IM leaders simply by virtue of being among the first to have an IM client and protocol.

The fact that none of the above clients were compatible with one another even had members of Congress threatening to pass laws compelling interoperability—the fear being that if we weren’t all able to chat with one another on our PCs that, well, I’m not really sure what the fear was.Whatever it was, it didn’t come to pass, because instant messaging is utterly passé. Sure, there are still people IMing each other. Heck, for that matter, some people still write letters to each other. In longhand. And mail them, with stamps and everything.

Whatever.

The reality is that the proliferation of cell phones and the drop in price for text messaging on those phones doomed instant messaging as a ubiquitous (and thus, perhaps, massively profitable) means of communication. Nobody IMs anymore because instant messaging isn’t nearly as universal as texting. Let’s face it: No matter how sleek your laptop, it’s a heck of a lot more cumbersome than a cell phone.

The MySpace Model?

And now Twitter is all the rage—we even had a seminar on using Twitter at my place of employment recently. The woman who led it covered all the bases and gave a very nice, comprehensive presentation on how to use Twitter to strengthen our business—but at the conclusion, I was left wondering if we weren’t putting the cart before the horse. By a couple miles.

More recently even than IM, MySpace.com was the hot tech app. Designed to make it easy for bands to share their music and tour schedules (and thus build up fan bases independently of the record labels), MySpace exploded in popularity. Until just a couple years ago, it was the most popular destination Web site (trailing only Google and Yahoo in total visitors). Everybody had a MySpace page.

And you know what? MySpace is still a hugely popular site—but it no longer has the all-valuable cachet of the Next Big Thing. Facebook took that away, and—until Twitter sprung on the scene—was the media darling of the Internet.Long-Term Success. So the point of all this meandering is to say that I wouldn’t wager too heavily on Twitter’s long-term financial potential.

Success is fleeting, and never more so than in the tech world.Particularly when the value of your brand isn’t immediately evident. MySpace’s basic design remains geared toward helping bands build a following. My Space may not be the dominating one-size-fits-all social network it once was, but it remains a robust online community due to its strength at connecting musicians to fans.

Facebook may be the more dominant generic social network now, due to the fact that it is designed to help friends and family connect and stay in touch. But it’s not quite as good at helping bands promote themselves—so MySpace still has that niche. But with its online games, polls and other entertainment, Facebook is probably the more fun way to spend an evening. So both sites could end up being here to stay indefinitely.

But what does Twitter offer?

A way to let your friends know what you’re doing? To share a link to another Web site? You can do all those things with your friends on MySpace and Facebook already. There just doesn’t seem anything particularly unique or compelling about Twitter. It’s interesting (sort of); it’s got the media buzz going. But will it last?As we’ve seen with IM, and with Linux before that (remember when Linux was going to replace Windows as the operating system of choice on PCs?) and MySpace after (and tons of other examples, from WinAmp to BeOS), the media is a fickle mistress.With a particularly short attention span.

Jim Trageser can be reached via his Web site. Jim is the Publisher/Editor of Turbula.net, an odd little online publication to which truly talented people seem strangely compelled to send interesting works for others to enjoy. Visit www.turbula.net.

Marketing Tactics | Titus Hoskins

Titus Hoskins’ blog is one of my favorites because he mixes common sense with expertise, and leaves all hype out. I subscribed to his newsletter and always learn something new. Recommended! Here is a post on his top marketing tactics for 2009; it makes sense!

My Top Internet Marketing Tactics For 2009

Beware of Spam | Phishing Schemes | ComputorEdge

Beware of the new phishing schemes. A fake American Express phishing scheme is making the rounds.

Spam of the Week: American Express Online Form
“The latest in annoying and dangerous e-mail currently making the rounds.”
by ComputorEdge Staff

“The Facebook spam scams (“Spam of the Week” October 30 and November 6) have reemerged this week, possibly taking a shot at new Facebook users. More recently, there has been a fake e-mail that appears to be from American Express. (It’s not!) Most have a subject line of “important information” or some variation of that…

To read more please see: “Spam of the Week: American Express Online Form from ComputorEdge”

Technorati for Writers | Reach a Larger Audience

Technorati for authors!

“Bloggers can now directly publish articles on Technorati.com. This provides a unique opportunity and yet another way for authors to present their content to a larger audience, directly by presenting articles to millions of readers and indirectly by receiving traffic from links back to their own blog or site. Conversely, it also provides the audience yet another way to discover great content and new authors. Down the road, we envision further opportunities for some participating authors who may choose to also join Technorati Media. As this is a totally new feature, we want to stress that this is additive to the discovery process: readers will still be able to search algorithmically selected content, browse the directory for blogs in favorite categories and now read a selection of in-depth articles.” Find out more at: http://blog.technorati.com/

“Be on the alert to recognize your prime at whatever time of your life it may occur.”– Muriel Spark

Website Magazine | Twitter Image

I have been receiving website magazine for a few months and I find it enlightnening. They have educational articles on just about everything: blogging, marketing, search engine optimization etc. Here is a short article as an example:

The Importance of  Your Twitter Image:

“As Twitter continues to sweep the Internet, it only makes sense that users are adding more and more followers each day. And while services like TweetDeck can help manage all those incoming tweets, not everyone is using them. That presents a problem for those using Twitter to market their brands. How do you stand out amidst all the noise?

Twitter is an excellent tool for finding breaking news. As such, many users scan their Twitter accounts quickly to find something of interest. Pay attention to how you scan Twitter, and you might find yourself looking at users’ images more than the actual list of tweets. That’s because as you become accustomed to the value of a particular user’s tweets, you look for them specifically. It’s much easier to pick out an image of value rather than the entire tweet. Therefore, it’s important, as a brand, to have an image that is instantly recognizable – one that stands out. That way when users are scanning a long list of tweets, the chances increase that they will stop and read yours. That all depends, of course, on the value you are providing with each and every tweet associated with your image”.

You can subscribe at www.websitemagazine.com You can also follow them on Twitter.

“You can learn new things at any time in your life if you’re willing to be a beginner. If you actually learn to like being a beginner, the whole world opens up to you”.–Barbara Sher

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