Online Marketing Systems | Titus Hoskins

This is a great article by Titus Hoskins. You can add the “press release” to the list below.

Creating Simple Online Marketing Systems That Work!

When I started with my first website around 10 years ago, I foolishly thought all I had to do was create some great content and people would flock to my site. Sometimes that does happen but most times it does not. 10 years later I now know the difference. I know I really have to work the Internet if I want my sites to be successful. These are marketing systems that I put into place to promote my sites and gather quality traffic in order to produce the sales. My marketing systems take into account countless strategies that produce the quality traffic. It’s not just one method of getting traffic but many. I use many marketing tactics to build up a complex, yet very simple marketing system that works.

It all comes down to promotion. You have to promote your site in numerous ways. Some of my favorites are:

Article marketing – writing  simple how-to articles on the topic of your site and distributing them all over the web. Over the years this simple technique has brought in the most quality traffic to my sites.

I use keyword marketing to get my chosen keyword phrases to the top of the search engines. I concentrate most of my efforts on Google because it brings in the most traffic. Achieving top rankings will give you interested visitors and buyers.

I use blogs and RSS feeds to connect my sites to all the media sites and online bookmarking communities. Don’t underestimate the important of these media sites in your marketing. I just read in WebProNews that Facebook can drive more traffic than Google to many sites.

I use link bait like free ebooks, free reports, free ecourses... if you give out valuable content that people want – they will link to your site, bringing in more visitors and customers. I also use the PPC programs such as Google Adwords which can produce quality traffic to your sites.

I use follow-up emails to produce repeat traffic to my sites. This is one essential marketing tactic every online marketer must use if they want to fully benefit from their traffic. The concept here is not to directly sell to potential customers but give them valuable information that they need and want.

Weekly newsletters and/or ezines are another good way of building relationships with your site’s visitors. It is also an excellent way of getting repeat traffic to your sites. Another marketing tactic is to establish your site or yourself as an expert on the topic of your site. People will look and come to you for information on your topic. Building online credibility is often overlooked by many marketers but it is essential to your online success. If people respect your opinion,they will seek you out.

Participating in online communities and forums is one obvious way to establish your expertise in a given area. These forums are also an excellent source of quality traffic to your sites. As you can see from above, creating a successful web site or business takes a lot of promotion and work. Don’t just sit back and wait for things to happen – instead become pro-active and make things happen.

Write articles and distribute them. Write viral ebooks and special reports. Do PPC advertising. Start building your contact lists. Do a regular ezine or newsletter.

Participate in forums... Create a simple, yet complex system, of connections all over the web. These links/connections will draw in quality traffic that will make your site successful. Build up a whole combination of traffic sources for your site and you will create a marketing system that works.

Just get out there and do it!

For more ideas on marketing and marketing tools go to this online blog: http://www.bizwaremagic.com/weblog/

How Many Websites do you Need? | Titus Hoskins

This is an excerpt from an article by Titus Hoskins:

“Actually, some online marketers don’t even have a site of their own and instead they promote other affiliate sites and products with their marketing. While I don’t personally recommend this route, many successful marketers have taken it and are quite happy with not having to bother with the whole business of running an online site of their own.

But you should have at least one main site, your flagship, your address on the web where people can find you. This also gives you an online identity. It tells everyone this is the area or subject matter you’re promoting…

For years I had one main site which kept me extremely busy and earned me a modest online income. I still have this site and yes it still keeps me busy and it is still profitable.

So why build more sites?

Mainly because as you proceed with your online marketing, you will find niches that require their own sites. You have to expand and branch out from your main site. The new sites are connected and supported with your old one. It is a very effective way of building more quality traffic and business.

But the main reason to build new sites is to prepare yourself for the future. You must stake your claim in all those “keyword domains” that still can be had at the moment.”

To know more visit http://www.bizwaremagic.com/

Twitter | Computoredge | Jim Trageser

If you wonder about Twitter as I do sometimes, check this interesting article.

“Is Twitter the Next ICQ?” by Jim Trageser

If you’re tech-savvy enough to be reading ComputorEdge, (www.computoredge.com) then you’ve most likely heard of Twitter.com—the current hot topic in tech media. In early April, CNN and actor Ashton Kutcher held a contest to see who could get to 1 million Twitter followers first.

The actor won. It seems that everyone is on Twitter—you can twit or send tweets. Little applets let you put your Twitter updates in your MySpace or Facebook or blog pages.All of which is very impressive, as is the growth in the number of people with Twitter accounts.

But what does it mean? Not much if some compelling reason to use Twitter doesn’t emerge.

What It IsTwitter is simply a broadcast of your “status”—like what MySpace and Facebook already offer on your profile, but untethered to a specific site.You type in what you’re doing, or whatever else you want to share with your subscribers—a news headline, a new YouTube video—and then they are notified based on their own preferences (e-mail or text to their cell, or simply an update the next time they log in to Twitter.com). It’s sort of a centralized version of texting on your cell phone or instant messaging on your PC. But I still have to ask: So what?

Where’s the Beef?

Look at the example of instant messaging. Five years ago, IM was hot hot hot. It seemed like everyone was jumping on the IM bandwagon—AOL had AIM, Yahoo had its own, so did Netscape and Microsoft—and the big buzz was whether Google was really going to issue its own IM client. And a small company named ICQ was among the IM leaders simply by virtue of being among the first to have an IM client and protocol.

The fact that none of the above clients were compatible with one another even had members of Congress threatening to pass laws compelling interoperability—the fear being that if we weren’t all able to chat with one another on our PCs that, well, I’m not really sure what the fear was.Whatever it was, it didn’t come to pass, because instant messaging is utterly passé. Sure, there are still people IMing each other. Heck, for that matter, some people still write letters to each other. In longhand. And mail them, with stamps and everything.

Whatever.

The reality is that the proliferation of cell phones and the drop in price for text messaging on those phones doomed instant messaging as a ubiquitous (and thus, perhaps, massively profitable) means of communication. Nobody IMs anymore because instant messaging isn’t nearly as universal as texting. Let’s face it: No matter how sleek your laptop, it’s a heck of a lot more cumbersome than a cell phone.

The MySpace Model?

And now Twitter is all the rage—we even had a seminar on using Twitter at my place of employment recently. The woman who led it covered all the bases and gave a very nice, comprehensive presentation on how to use Twitter to strengthen our business—but at the conclusion, I was left wondering if we weren’t putting the cart before the horse. By a couple miles.

More recently even than IM, MySpace.com was the hot tech app. Designed to make it easy for bands to share their music and tour schedules (and thus build up fan bases independently of the record labels), MySpace exploded in popularity. Until just a couple years ago, it was the most popular destination Web site (trailing only Google and Yahoo in total visitors). Everybody had a MySpace page.

And you know what? MySpace is still a hugely popular site—but it no longer has the all-valuable cachet of the Next Big Thing. Facebook took that away, and—until Twitter sprung on the scene—was the media darling of the Internet.Long-Term Success. So the point of all this meandering is to say that I wouldn’t wager too heavily on Twitter’s long-term financial potential.

Success is fleeting, and never more so than in the tech world.Particularly when the value of your brand isn’t immediately evident. MySpace’s basic design remains geared toward helping bands build a following. My Space may not be the dominating one-size-fits-all social network it once was, but it remains a robust online community due to its strength at connecting musicians to fans.

Facebook may be the more dominant generic social network now, due to the fact that it is designed to help friends and family connect and stay in touch. But it’s not quite as good at helping bands promote themselves—so MySpace still has that niche. But with its online games, polls and other entertainment, Facebook is probably the more fun way to spend an evening. So both sites could end up being here to stay indefinitely.

But what does Twitter offer?

A way to let your friends know what you’re doing? To share a link to another Web site? You can do all those things with your friends on MySpace and Facebook already. There just doesn’t seem anything particularly unique or compelling about Twitter. It’s interesting (sort of); it’s got the media buzz going. But will it last?As we’ve seen with IM, and with Linux before that (remember when Linux was going to replace Windows as the operating system of choice on PCs?) and MySpace after (and tons of other examples, from WinAmp to BeOS), the media is a fickle mistress.With a particularly short attention span.

Jim Trageser can be reached via his Web site. Jim is the Publisher/Editor of Turbula.net, an odd little online publication to which truly talented people seem strangely compelled to send interesting works for others to enjoy. Visit www.turbula.net.

Marketing Tactics | Titus Hoskins

Titus Hoskins’ blog is one of my favorites because he mixes common sense with expertise, and leaves all hype out. I subscribed to his newsletter and always learn something new. Recommended! Here is a post on his top marketing tactics for 2009; it makes sense!

My Top Internet Marketing Tactics For 2009

Beware of Spam | Phishing Schemes | ComputorEdge

Beware of the new phishing schemes. A fake American Express phishing scheme is making the rounds.

Spam of the Week: American Express Online Form
“The latest in annoying and dangerous e-mail currently making the rounds.”
by ComputorEdge Staff

“The Facebook spam scams (“Spam of the Week” October 30 and November 6) have reemerged this week, possibly taking a shot at new Facebook users. More recently, there has been a fake e-mail that appears to be from American Express. (It’s not!) Most have a subject line of “important information” or some variation of that…

To read more please see: “Spam of the Week: American Express Online Form from ComputorEdge”

Technorati for Writers | Reach a Larger Audience

Technorati for authors!

“Bloggers can now directly publish articles on Technorati.com. This provides a unique opportunity and yet another way for authors to present their content to a larger audience, directly by presenting articles to millions of readers and indirectly by receiving traffic from links back to their own blog or site. Conversely, it also provides the audience yet another way to discover great content and new authors. Down the road, we envision further opportunities for some participating authors who may choose to also join Technorati Media. As this is a totally new feature, we want to stress that this is additive to the discovery process: readers will still be able to search algorithmically selected content, browse the directory for blogs in favorite categories and now read a selection of in-depth articles.” Find out more at: http://blog.technorati.com/

“Be on the alert to recognize your prime at whatever time of your life it may occur.”– Muriel Spark

Website Magazine | Twitter Image

I have been receiving website magazine for a few months and I find it enlightnening. They have educational articles on just about everything: blogging, marketing, search engine optimization etc. Here is a short article as an example:

The Importance of  Your Twitter Image:

“As Twitter continues to sweep the Internet, it only makes sense that users are adding more and more followers each day. And while services like TweetDeck can help manage all those incoming tweets, not everyone is using them. That presents a problem for those using Twitter to market their brands. How do you stand out amidst all the noise?

Twitter is an excellent tool for finding breaking news. As such, many users scan their Twitter accounts quickly to find something of interest. Pay attention to how you scan Twitter, and you might find yourself looking at users’ images more than the actual list of tweets. That’s because as you become accustomed to the value of a particular user’s tweets, you look for them specifically. It’s much easier to pick out an image of value rather than the entire tweet. Therefore, it’s important, as a brand, to have an image that is instantly recognizable – one that stands out. That way when users are scanning a long list of tweets, the chances increase that they will stop and read yours. That all depends, of course, on the value you are providing with each and every tweet associated with your image”.

You can subscribe at www.websitemagazine.com You can also follow them on Twitter.

“You can learn new things at any time in your life if you’re willing to be a beginner. If you actually learn to like being a beginner, the whole world opens up to you”.–Barbara Sher

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Business Websites Mistakes | Optimal Webworks

I found this useful article published by Optimal Webworks. I think you will enjoy it too.

Are You Making These 9 Common Business Website Mistakes?

Sep 16th, 2008 | By Optimal Webworks | Category: Web Business Development

A company’s website is the most powerful and inexpensive marketing tool you can possibly use. So why is it that so many businesses pay little attention to making the website function properly? If you operate a website, or are in the midst of creating one for your website, study the following list of business website mistakes and compare these items to your site.

9 COMMON BUSINESS WEBSITE MISTAKES:

1. YOUR WEBSITE IS ABOUT YOU AND YOUR COMPANY Focusing your website on you and your business is no fault of your own. We often want to use our company website to discuss our services and tell our company story. Sadly, our company story isn’t the most sought-after information customers want. You company’s website should take aim at providing for your customers and site visitors. If your website fulfills a need, your audience has the potential to expand, exposing your company to new clients and customers.

2. YOUR WEBSITE DOES NOT SOLVE A PROBLEM  Web users seek out businesses that can solve problems for them, not tell them what problems they have. Your customers know what problems they have. They want solutions. When writing about a service your business offers, rethink the content and instead write about the problem your service or product targets. In your content, explain possible solutions to the problem, including explaining how your product can help. But remember what we learned in mistake No. 1: Your website should NOT be all about YOU!

3. VISITORS NEED MORE THAN 4 SECONDS TO UNDERSTAND YOUR WEBSITE  Are you a company that sells soups or soup bowls? Your website visitors won’t wait to find out. Website users often judge a website’s usefulness within a matter of seconds, and if you’re not ready, you may not get a second chance. Your business’s website must explain its purpose clearly and quickly.

4. YOUR WEBSITE DOES NOT TELL SITE VISITORS WHAT TO DO What is the purpose of your website? Why do you want people to visit? A better question is “What do you want visitors to do?” If the reason for your website is to get new customers to contact you, make sure your website leads users to the contact form. TELL VISITORS to contact you. Don’t make them guess what you want them to do. Obviously, we don’t want to order all of our new friends around, but we do want them to know exactly what they should do to get the most out of our website. Know what you want out of your website and help visitors perform accordingly.

5. VISITORS MUST LEARN HOW TO NAVIGATE YOUR SITE  Website users don’t want to spend time learning how to use your website. Navigation must be intuitive, otherwise, new visitors may not be able to find what their looking for. Imagine that you have the perfect content on applying your wood sealer to an outside porch. However, a user must navigate through a number of pages just to find your “deck care” page. If your navigation isn’t intuitive, how many clicks do you think a new user will make before deciding to click back to Google?

6. WEBSITE DESIGN TAKES PRECEDENCE OVER CONTENT  We all love great looking websites. We enjoy bright colors, sharp images, fancy text. It’s where business websites get into style over substance that they get into trouble. Building an website with an interesting design could get people to pause on your website a second longer. That’s true. But if a website visitor doesn’t understand what your site is about because content is overrun by distracting images and the visitor fails to find how your website addresses their problem, that visitor will likely think to themselves ‘that’s a good looking site’ and then return to Google to find another site that can fulfill their needs.

7. YOUR WEBSITE IS BUILT ENTIRELY IN FLASH  Flash is GREAT! It’s really an amazing technology. But it’s not one that should build your website. Flash creates a number of problems, one of them main hindrances being that search engines have a tough time navigating your website. Flash also depends on users to have Flash plugins enabled in their browsers. Websites built in HTML and utilize CSS play much more nicely with search engines and increase your chances of being indexed. The better you rank in search engines, the higher your potential traffic. Building your website entirely in Flash greatly limits your website’s potential traffic.

8. YOUR WEBSITE IS OPTIMIZED FOR ONLY ONE BROWSER  About 30 percent of all web users use the Mozilla Firefox browser. If 100 people visit your site in one day, potentially 30 of those visitors use the Firefox browser. If your website isn’t optimized to display properly in that browser, that’s 30 people that could likely be turned off by your website right off the bat. Already, we’ve seen a number of factors that can work against your website, from visitors’ short attention span to poor navigation to the wrong content. Make sure you website designer tests your website for proper display in all the recent browsers.

9. YOUR WEBSITE IMAGES CONTAIN TEXT  Images are for visual accents, not text. And not search engines, because they can’t read text in images. Text is for your readers, and it helps search engines understand the purpose of your website. If any of your important text lies inside an image, search engines likely won’t be able to read your text and add any value to your page for keywords you may be targeting.

To contact them: www.optimalwebworks.com 

“Every failure  carries with it the seed of an equivalent advantage”.–Napoleon Hill

Jerky Direct, a difference | Jerky Today

I have been a member of Jerky Direct for over three years and I can vouch for their good service. This is one of the best companies I have seen anywhere. If you like jerky I highly recommend it. This is why:

There is really no cost to join. You simply purchase two bags of jerky a month (beef, buffalo or turkey) at retail price ($12.00 plus $1.95 shipping) and you are in. The rest of your jerky you purchase at the wholesale price, and you get a free website.
The jerky comes from animals raised without hormones or antibiotics. It has no MSG and very few additives, so you are purchasing a wholesome product at a wholesale price. If you like beef jerky,  join us so that you can enjoy a great tasting jerky at a low price. Jerky Direct has over 25 varieties of delicious jerky.

What role can jerky play in weight loss?

Animal and plant proteins tend to trigger satiety (fullness). It’s difficult to binge on low-fat protein and get too many calories. That’s especially true if you combine protein, like jerky, with high fiber foods like raw veggies or salad. Protein breaks down slower than carbohydrates, so blood sugars enter the blood stream slower. That’s why so many diabetics love low-fat, high protein jerky for mid-morning or mid-afternoon snacks.

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Interesting information below about insulin resistance and jerky by Dr. David P. Bowman from Idaho Falls.

“It may surprise you to see how people who are insulin resistant react to food. Those who don’t have insulin resistance watch them with wonder. They think their appetite is out of control. Why? Because those with insulin resistance don’t think about food like you and me. The out-of-balance chemicals in their bodies and their brains literally force them to think constantly about food. Whenever they get close to food, their natural instinct is to devour it. That’s how powerful insulin is in their body.

The advice from most weight loss systems is to snack on many small, healthy meals throughout the day, but the options for insulin-resistant people are limited. Their “small meals” mean a Cup-o-Noodles, donuts, candy…

Insulin-resistant people need slow-burning, high protein food to slow down the sugar conversion in their body and shut off the hunger chemicals. And they need it a half hour before they are hit with intense cravings or the temp-tations of a huge meal or party buffet.

The same thing is true for diabetics and people who are hypoglycemic. They all crave the empty sweets and starches. But these are the worst possible snacks for them. Their choices are very limited. Nuts and jerky are about the only convenience foods that provide the slow-burning natural fats and protein that will douse the hunger chemicals inside their brain.

But here’s a caution. Don’t wait until you’re ready to devour the whole carton of ice cream before you reach for a strip of jerky. Schedule the snack. Keep jerky in your car or desk drawer and reach for it when your brain sends its first message of hunger.

Most of us don’t understand how unreasonable our body’s hunger chemicals can be. They make us react in ways other people would never think of doing. This intense hunger must be controlled with habits that protect us from ourselves.
So stock up on a variety of flavors from Jerky Direct as a great weight-management hedge.”

“Why we don’t use corn-fed meat in our jerky” By Jerky Direct

“For the first time in history, because of cheap, subsidized corn production in this country, millions of animals are now raised in close confinement and fed on diets that are not healthy for them.

In these huge feedlots animals are forced to live mainly on corn, not grass. Why? Because it’s cheaper. Instead of grazing four or five years from birth to slaughter, animals are now brought to slaughter within 14 to 16 months. They are fed tremendous quantities of corn and an arsenal of drugs.

Animals can’t live on such diet for very long. It would blow out their livers and kill them. So they are bred and fed to get to slaughter quickly, and the antibiotics keep them alive long enough to slaughter. They would not survive on this diet without antibiotics.”

The meat from these animals is “definitely not right for your health” And the animals themselves live a miserable life.

“Jerky Direct uses only grass fed and/or certified organic beef not raised in these huge industrialized feedlots. The organic certification states that not only the animal itself, but its mother must have been fed an organic diet free from all the unnatural chemicals and additives.


Web Hosting

I know. I haven’t been writing on my journal lately, but I have been busy. I have been trying also to get a hosting company for my blog to no avail. I tell you, I have so much to learn that when I go to the back office of these hosting companies I am totally lost. And I presume they think that I am an adept pupil because they throw at me all these complicated explanations and technical terms that I don’t understand. In the last month I have canceled two web hosting services because I couldn’t get anything going. I couldn’t even transfer my wordpress blog, and that was supposed to be easy. I guess I need simpler web hosting or a company with outstanding support and simple explanations (beginner friendly). Mind you, they all say that they have excellent support, but I still can’t get anything going with their help. Any suggestions?

A pertinent quote: “The greater the struggle, the more enriching the experience is for your life.”–Daisaku Ikeda, Buddhism for You

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