Outdated Seo Tactics | Website Magazine | Blog Comment Spamming

In the May issue of  Website magazine I found an interesting article on blog comment spamming as an outdated SEO tactic; it was doubly interesting since I get a lot of comment spamming.

It says that a lot of webmasters still aggressively pursue this method as their primary link building strategy, when in fact Google introduced “nofollow” link tags (signal to search engine spiders to ignore a link) and is known to devalue links in blog comments.

The reasonable and legitimate alternative, says the magazine, is to write interesting , well-written and thought-provoking content, which will generate editorial links — naturally occurring links from other blogs and news sources that search engines value far more than comments in blog posts.

To read about more outdated SEO tactics visit:  Website Magazine

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Google Wave | Email with Instant Messaging | Coming Soon

Google Wave Combines E-mail with Instant Messaging

In my last issue of Computoredge I received interesting news about Google’s exciting new wave. Coming soon! Excerpt below:

Google’s Next Wave

Before launching a new project, Google believes in rethinking how things should have been done in the first place. The company is every bit as innovative as Apple, but without the let’s-own-everything-ourselves culture. Google will develop a new product or system while seeming to have no idea how it can ever make money. Its goal always appears to be, “Let’s build that new system now. We’ll figure out the financial part later.” This is the case with Google Wave, one of the latest new projects from Google.

Google Wave, planned for initial release later this year, could be the future replacement for both the current e-mail system and instant messengers. By rethinking the 40-year-old e-mail system and integrating instant messaging techniques, Google has combined the functionality of both while opening it up to collaboration. Although it is not a totally new way of viewing Internet communications, Wave does pull together the concepts underlying e-mail, instant messaging and network meetings.

Google Wave is open source. That means Google is making it freely available to developers for building their own apps. While Google will be offering Wave accounts hosted on its own servers, anyone will be able to host their own Wave server, which can either be inside a private network or connected to the wider Google Wave community—your choice. Google Wave is more a protocol for developing communications systems than it is an end product.

You can see the whole article at: http://webserver.computoredge.com/online.mvc?article=toc&issue=2725&zone=SD&src=mailrev

“Only one thing has to change for us to know happiness in our lives: where we focus our attention.”– Greg Anderson

Google Search | Five Pillars | Titus Hoskins

Interesting update from Titus Hoskins, an excerpt and link:

For many of the most competitive, profitable (I like to call them moneyed keywords) Google is displaying a whole
range of search results that can be divided into 5 groups, classifications, types of listings… knowing and targeting
these 5 different areas can make a big difference to how well you rank in Google.

These 5 Pillars of Google Search also has many ramifications for webmasters and especially for online marketers. I believe they will be much more importance as Google moves forward and makes more changes to its ranking system and how it displays those results.

Anyway, I have written a very detailed article on this subject and placed it on my site. The piece discusses
these 5 areas and how you should both know and target  them in your own marketing or with your website. I believe
it will help you get better rankings for your site or keywords. It’s too long to put here so you can read it here:

http://www.bizwaremagic.com/5_pillars_of_google_search.htm

Google Help | Ranking | Marketing

I recently received interesting information from Titus Hoskins about how Google ranks our sites. If you have a website or blog you might be interested. Here it is:

“Lately, there seems to be a lot of information coming from the top search engine on the web. Google is becoming more transparent in how it ranks pages in its index. For webmasters like myself, this is very welcomed news.

Google uses 200 different ranking factors in its algorithm… any webpage that it ranks has to be filtered thru these factors. The more you know HOW Google ranks pages, the better you can prepare your site and marketing to match their expectations.

http://bit.ly/l5SW

Google for so long has been very tight-lipped about how it ranks pages… it has been one of the major “beef” webmasters has had with
Google. Is all this now changing???? Maybe. Sometime in the not so distant past, higher board members or CEOs must have made a strategic change in HOW they would treat webmasters… who after all are really Google’s bread and butter!

It’s our products and content they’re dishing up in their SERPs… why bite the hand that feeds you! Maybe Google has finally gotten the “webmaster” issue right, just like have gotten so many other things right.

Those top Google executive members must have decided to deploy the troops in helping webmasters understand how Google ranks
webpages.

So now you Google troopers such as Matt Cutts, Maile Ohye, among others… following orders from on high and opening up about Google and ranking.

Now, Google is not giving away the shop, but they are becoming a lot more open and straightforward in their answers many concerned webmasters have, regarding how their sites perform within Google.
Which can only mean less sleepless nights for webmasters around the world.

Now we are talking all “white hat” by the book SEO techniques here… how to build backlinks, how to optimize your pages, how to link out to
other sites, and the list of SEO methods goes on.

If you’re serious about ranking high within Google – this “Live Chat Q&A” will give you a lot of solid pointers. Check it out here:

http://bit.ly/l5SW

o Marketing In Harsh Economic Times

Don’t have to tell you, these are very scary economic times no matter where you live in the world. What’s happening with the stock markets,
mortage meltdown, government bailouts…no country seems immune to all these perdictions of a looming recession.

What does an online do and how should you react to these tough times? So far, I haven’t seen much of a downturn in my own online sales yet, although there’s a slight dip in some luxury affiliate items that I sell, but believe it or not, there are still people buying
big-ticket items on the web.

But there has to be a slow-down in online sales…given all this bad news and how reluctant prospective buyers are becoming. So the real question remains – how do you market in these tough times?

Perhaps, you should look towards those industries that are recession-proof to find your answer. Look towards health care, education, renewable energy, environment, security, international business…
these areas the experts say are the most recession-proof.

Keep in mind, when things are tight financially, people look for ways to save money. It not exactly rocket science to understand that Walmart was one of the stores to see an increase in sales lately…
while most others are dropping.

For the online marketer, this could be pointing to areas where there are opportunities. You can look for bargain retailers, discount stores, coupon shopping… as areas where there will be more and not less economic activity.

Then you have all these workers who have lost their jobs looking for new ways to earn more income. You have retired people who will be looking towards the web to supplement their dwindling retirement savings.

Online education could be a major area of activity in the coming months as laid off workers upgrade their resumes.

Even Internet Marketing will probably see a minor boom as many people look for ways to earn a little extra part-time income. We could see major increases in online webinars and off-line seminars as experienced marketers take advantage of this opportunity to
teach others how to sell and earn on the web.

Since many people will be worrying about debts and bills – any financial courses, services and helpful programs will probably be very popular.

So too will software programs that help people cope with all this financial stress and worry. If you look closely, there should still be a
lot of areas for your online marketing could prosper. Just adjust your marketing to suit the times.

Here’s a really good example of what could do well in these harsh economic times.”

http://www.bizwaremagic.com/financial_gps.htm

Kind Regards,

Titus

http://www.bizwaremagic.blogspot.com

http://www.bizwaremagic.com

Amazon kindle 2; the next generation: http://www.amazon.com/gp/product/B00154JDAI?tag=thenet-20

Google is your ally | Titus Hoskins | Tips

Titus Hoskins just sent me an email with very useful suggestions on how to turn Google into a very efficient ally. I believe they will be helpful to most of my my readers as well, so here they are:

“Google must be your number ONE ally if you truly want to succeed online. Love it or hate it – Google is fast becoming the dominant marketing force on the web and you must use and exploit it to your advantage.

When most people mention Google, all they think of is the Search Engine. But if you’re marketing or promoting your site on the web – Google is so much more. It has countless programs you can use to further your goal.

Here are some of ones I use:

o Using Google Adsense For Profit & Monitoring

I use Google Adsense on almost all my site, it’s a simple way to monitize your site or sites. Google gives you a simple piece of code which you place on your webpages and it serves up text or image ads marked “Ads by Google” on
your pages.

If someone clicks on your ads you get a few pennies or a few dollars… Google Adsense is great if you have a large content filled site and want to earn revenue from your traffic. I use it in conjunction with my other affiliate
links on many of my pages.

Now, I can get 10, even a 100 times more with an affiliate link/click so I mostly use Adsense where I am not targeting a particular affiliate product with my marketing. However, I have received Adsense checks each month for the last three or four years – always puts a smile on my face to get that check from Google!

But also use Adsense to track and monitor my site’s traffic in ‘real time’ and it gives me a good picture of how my pages are doing. I still use my log stats to monitor my traffic but Adsense is just another way to do it.

If you’re not using Adsense on your sites, I suggest you give it a try.

https://www.google.com/adsense/

o Using Google Benchmarks To Improve Your Site

If you have a website, it’s only natural that you would like to know how your site compares with other similar sites on the web. Now, we are not talking about comparing apples to oranges here – we are talking about comparing your site to others that are the same in size and traffic.

Google Benchmarks which is a part of Google Analytics, lets you compare your site to other sites on the
web that are similar to yours. It will tell you how your site is performing compared to your
competition. This is enormously valuable information because it gives you a clearer picture of how your
site is performing.

I find it extremely helpful in telling me what parts of my sites are not working and where I
have to make improvements. It also tells me what parts of my sites are working or performing above
my competition.

Things like bounce rates, pageviews per visit, time on site… I can see how my sites are doing
compared with others in my area of interest. This is vital if I want to keep my sites competitive
and “in the game”.

If you’re not using Google Analytics and Google Benchmarks, I would strongly suggest you use this free service from Google. It is a great way to track your sites and visitors. It is invaluable for improving your site’s content.

You can also use the Website Optimizer to test which content, headlines, graphics, page design… are best
for converting your visitors into customers or clients. Simply find out what works best and use it.

If you’re not already using Google Analytics I
strongly suggest you start using it. You can
sign-up here:

http://www.google.com/analytics/

o Simple Market Research With Google Trends

Another Google program that I use a lot is Google Trends, especially when I am first
developing a site or looking for small niche markets I can make profitable. Google Trends
tells you what things or topics are “hot” or “popular” – ones being searched for by web users.

Google Trends can give you a good overview of of things that may be worth your time and effort,
in regards to marketing. It also lets you compare different items and it gives you a graph read-out
of how popular each one is or is becoming.

For example, if you’re selling electronics on your site, and you want to find out if you should spend more telling selling PCs or Laptops…. you can do a Trend search for each one and compare your results.

What’s even just as great, Google Trends will tell you how popular they are in different countries
or regions of the world. Again, if you’re marketing on the web, this will give you some simple
market research into your area of interest.

You can check Google Trends here:

http://www.google.com/trends

o Information Gathering With Google Alerts

Perhaps, one of my most favorite of all Google programs is Google Alerts. This is
simply the most valuable tool for searching for information on your site or topic.

You use Google Alerts to “tag” or “mark” any subject or phrase you want Google to
email alert you – when any new content appears on the web related to your topic or phrase.

These Alerts will give you the links to the new pages so that you can check out
the information. It is a great way to “keep up to date” on all your niche markets
and keywords you’re targeting with your sites.

This is also great for link building since many of these Alerts will be blog links
and you can easily go and add your comments with a link back to your site. Google will
send you email alerts when a new link or page is created on your targeted keyword.

I also use this free service from Google to keep track of my name so that whenever someone
is saying something about me anywhere on the web – I know about it!

I do the same thing for my sites. You can also use it to track your articles, keywords or just
about anything for that matter. Invaluable service for gathering information on the web…

Get it here:

www.google.com/alerts

What Google Thinks Of Your Site?

Furthermore, if you want to find out how Google
views you site. You can check out this handy
article I wrote a little while back:

http://www.bizwaremagic.com/google_webmaster_tools.htm

o Free Online Graphics Editor

And now for something completely different…

I heard about this free online graphics editor from Design Guru Ryan (The guy who does my
web graphics) and it looks very good. It’s called Pixlr and if you need to quickly
design or fix your graphics, this could be a very good option if you don’t have your
own image editor on your desktop.

You can find it here:

http://www.pixlr.com/

Kind Regards,

Titus

P.S. I have placed links to some of my sites,
blogs and social networks altogether here:

http://www.titushoskins.com

Includes Twitter, Linkedin, Facebook, LiveJournal,
SiteProNews Blog… and others. In case you
really want to get to know me!

You can also go to this online blog:

http://www.bizwaremagic.blogspot.com

or on Twitter:

http://twitter.com/bizwaremagic

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