Business Websites Mistakes | Optimal Webworks

I found this useful article published by Optimal Webworks. I think you will enjoy it too.

Are You Making These 9 Common Business Website Mistakes?

Sep 16th, 2008 | By Optimal Webworks | Category: Web Business Development

A company’s website is the most powerful and inexpensive marketing tool you can possibly use. So why is it that so many businesses pay little attention to making the website function properly? If you operate a website, or are in the midst of creating one for your website, study the following list of business website mistakes and compare these items to your site.


1. YOUR WEBSITE IS ABOUT YOU AND YOUR COMPANY Focusing your website on you and your business is no fault of your own. We often want to use our company website to discuss our services and tell our company story. Sadly, our company story isn’t the most sought-after information customers want. You company’s website should take aim at providing for your customers and site visitors. If your website fulfills a need, your audience has the potential to expand, exposing your company to new clients and customers.

2. YOUR WEBSITE DOES NOT SOLVE A PROBLEM  Web users seek out businesses that can solve problems for them, not tell them what problems they have. Your customers know what problems they have. They want solutions. When writing about a service your business offers, rethink the content and instead write about the problem your service or product targets. In your content, explain possible solutions to the problem, including explaining how your product can help. But remember what we learned in mistake No. 1: Your website should NOT be all about YOU!

3. VISITORS NEED MORE THAN 4 SECONDS TO UNDERSTAND YOUR WEBSITE  Are you a company that sells soups or soup bowls? Your website visitors won’t wait to find out. Website users often judge a website’s usefulness within a matter of seconds, and if you’re not ready, you may not get a second chance. Your business’s website must explain its purpose clearly and quickly.

4. YOUR WEBSITE DOES NOT TELL SITE VISITORS WHAT TO DO What is the purpose of your website? Why do you want people to visit? A better question is “What do you want visitors to do?” If the reason for your website is to get new customers to contact you, make sure your website leads users to the contact form. TELL VISITORS to contact you. Don’t make them guess what you want them to do. Obviously, we don’t want to order all of our new friends around, but we do want them to know exactly what they should do to get the most out of our website. Know what you want out of your website and help visitors perform accordingly.

5. VISITORS MUST LEARN HOW TO NAVIGATE YOUR SITE  Website users don’t want to spend time learning how to use your website. Navigation must be intuitive, otherwise, new visitors may not be able to find what their looking for. Imagine that you have the perfect content on applying your wood sealer to an outside porch. However, a user must navigate through a number of pages just to find your “deck care” page. If your navigation isn’t intuitive, how many clicks do you think a new user will make before deciding to click back to Google?

6. WEBSITE DESIGN TAKES PRECEDENCE OVER CONTENT  We all love great looking websites. We enjoy bright colors, sharp images, fancy text. It’s where business websites get into style over substance that they get into trouble. Building an website with an interesting design could get people to pause on your website a second longer. That’s true. But if a website visitor doesn’t understand what your site is about because content is overrun by distracting images and the visitor fails to find how your website addresses their problem, that visitor will likely think to themselves ‘that’s a good looking site’ and then return to Google to find another site that can fulfill their needs.

7. YOUR WEBSITE IS BUILT ENTIRELY IN FLASH  Flash is GREAT! It’s really an amazing technology. But it’s not one that should build your website. Flash creates a number of problems, one of them main hindrances being that search engines have a tough time navigating your website. Flash also depends on users to have Flash plugins enabled in their browsers. Websites built in HTML and utilize CSS play much more nicely with search engines and increase your chances of being indexed. The better you rank in search engines, the higher your potential traffic. Building your website entirely in Flash greatly limits your website’s potential traffic.

8. YOUR WEBSITE IS OPTIMIZED FOR ONLY ONE BROWSER  About 30 percent of all web users use the Mozilla Firefox browser. If 100 people visit your site in one day, potentially 30 of those visitors use the Firefox browser. If your website isn’t optimized to display properly in that browser, that’s 30 people that could likely be turned off by your website right off the bat. Already, we’ve seen a number of factors that can work against your website, from visitors’ short attention span to poor navigation to the wrong content. Make sure you website designer tests your website for proper display in all the recent browsers.

9. YOUR WEBSITE IMAGES CONTAIN TEXT  Images are for visual accents, not text. And not search engines, because they can’t read text in images. Text is for your readers, and it helps search engines understand the purpose of your website. If any of your important text lies inside an image, search engines likely won’t be able to read your text and add any value to your page for keywords you may be targeting.

To contact them: 

“Every failure  carries with it the seed of an equivalent advantage”.–Napoleon Hill

Jerky Direct, a difference | Jerky Today

I have been a member of Jerky Direct for over three years and I can vouch for their good service. This is one of the best companies I have seen anywhere. If you like jerky I highly recommend it. This is why:

There is really no cost to join. You simply purchase two bags of jerky a month (beef, buffalo or turkey) at retail price ($12.00 plus $1.95 shipping) and you are in. The rest of your jerky you purchase at the wholesale price, and you get a free website.
The jerky comes from animals raised without hormones or antibiotics. It has no MSG and very few additives, so you are purchasing a wholesome product at a wholesale price. If you like beef jerky,  join us so that you can enjoy a great tasting jerky at a low price. Jerky Direct has over 25 varieties of delicious jerky.

What role can jerky play in weight loss?

Animal and plant proteins tend to trigger satiety (fullness). It’s difficult to binge on low-fat protein and get too many calories. That’s especially true if you combine protein, like jerky, with high fiber foods like raw veggies or salad. Protein breaks down slower than carbohydrates, so blood sugars enter the blood stream slower. That’s why so many diabetics love low-fat, high protein jerky for mid-morning or mid-afternoon snacks.

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Interesting information below about insulin resistance and jerky by Dr. David P. Bowman from Idaho Falls.

“It may surprise you to see how people who are insulin resistant react to food. Those who don’t have insulin resistance watch them with wonder. They think their appetite is out of control. Why? Because those with insulin resistance don’t think about food like you and me. The out-of-balance chemicals in their bodies and their brains literally force them to think constantly about food. Whenever they get close to food, their natural instinct is to devour it. That’s how powerful insulin is in their body.

The advice from most weight loss systems is to snack on many small, healthy meals throughout the day, but the options for insulin-resistant people are limited. Their “small meals” mean a Cup-o-Noodles, donuts, candy…

Insulin-resistant people need slow-burning, high protein food to slow down the sugar conversion in their body and shut off the hunger chemicals. And they need it a half hour before they are hit with intense cravings or the temp-tations of a huge meal or party buffet.

The same thing is true for diabetics and people who are hypoglycemic. They all crave the empty sweets and starches. But these are the worst possible snacks for them. Their choices are very limited. Nuts and jerky are about the only convenience foods that provide the slow-burning natural fats and protein that will douse the hunger chemicals inside their brain.

But here’s a caution. Don’t wait until you’re ready to devour the whole carton of ice cream before you reach for a strip of jerky. Schedule the snack. Keep jerky in your car or desk drawer and reach for it when your brain sends its first message of hunger.

Most of us don’t understand how unreasonable our body’s hunger chemicals can be. They make us react in ways other people would never think of doing. This intense hunger must be controlled with habits that protect us from ourselves.
So stock up on a variety of flavors from Jerky Direct as a great weight-management hedge.”

“Why we don’t use corn-fed meat in our jerky” By Jerky Direct

“For the first time in history, because of cheap, subsidized corn production in this country, millions of animals are now raised in close confinement and fed on diets that are not healthy for them.

In these huge feedlots animals are forced to live mainly on corn, not grass. Why? Because it’s cheaper. Instead of grazing four or five years from birth to slaughter, animals are now brought to slaughter within 14 to 16 months. They are fed tremendous quantities of corn and an arsenal of drugs.

Animals can’t live on such diet for very long. It would blow out their livers and kill them. So they are bred and fed to get to slaughter quickly, and the antibiotics keep them alive long enough to slaughter. They would not survive on this diet without antibiotics.”

The meat from these animals is “definitely not right for your health” And the animals themselves live a miserable life.

“Jerky Direct uses only grass fed and/or certified organic beef not raised in these huge industrialized feedlots. The organic certification states that not only the animal itself, but its mother must have been fed an organic diet free from all the unnatural chemicals and additives.

Web Hosting

I know. I haven’t been writing on my journal lately, but I have been busy. I have been trying also to get a hosting company for my blog to no avail. I tell you, I have so much to learn that when I go to the back office of these hosting companies I am totally lost. And I presume they think that I am an adept pupil because they throw at me all these complicated explanations and technical terms that I don’t understand. In the last month I have canceled two web hosting services because I couldn’t get anything going. I couldn’t even transfer my wordpress blog, and that was supposed to be easy. I guess I need simpler web hosting or a company with outstanding support and simple explanations (beginner friendly). Mind you, they all say that they have excellent support, but I still can’t get anything going with their help. Any suggestions?

A pertinent quote: “The greater the struggle, the more enriching the experience is for your life.”–Daisaku Ikeda, Buddhism for You

Global Domains International | Bad News

Decision made! I am out of GDI.

They asked me why I was cancelling… I had placed a post in the forum regarding the bad service and the lack of communication. I had sent a letter to the owners that was never answered. I received misleading and inacurate answers to my emails and phone calls; I was told once that a feature was working when, in fact, it wasn’t. As a matter of fact, I checked a few days ago and that web builder was still not working properly after more than two months of launching. But they asked me why I was cancelling. Are they in denial? I also see a lot of people recommending the GDI opportunity. Are they all in denial? 

I didn’t feel like going through explanations anymore; so I just mentioned the letter I had sent to the owners that was never acknowledged, and said that I was going to change my direction. They obligued me. My account was canceled immediately.

But you can still find the rainbow; I transfered it to this blog. Just look for “the rainbow” page. Enjoy! And please leave a comment.

Communication | Social Networks | Business Networks

I have joined a couple of social networks and it has proved to be a learning and rewarding experience. But I am seeing a great lack of communication among many of its members. Automated emails and auto responders seem to be the order of the day. It is understandable that we want to promote our products and services. But there seems to be a lack of understanding regarding the importance of personal communication in all our endeavors to foster better relationships. Not only it is very important to communicate with personal messages, we must do so professionally and intelligently.

We should read carefully the message we are responding to in order to reply adequately. (Isn’t it disappointing to read an answer that does not relate to the question you asked? Or an answer that only addresses part of your questions?) And if we don’t know the person, it is also advisable to find out who he/she is (if possible) so that we can address that person properly (at least check their website). And how about using our cell phones? I recently found a couple of programs that would have blended perfectly with my own, but I refrained from joining due to disappointing communication; for the fact is that we don’t do business with companies, we do business with people.

More about GDI

I got an email from GDI today. They apologized for not giving us notice before launching the new web builder. They actually seem to be committed to improve on their service. And they are giving us notice about the new webmail system that is coming soon. But the web builder still doesn’t work properly. Amazing! I wonder how the new email system will work.
I am concerned myself about good service, and I am also concerned about the fact that the owners are not communicating at all and they seem to be unreachable. I have been trying to communicate with them to no avail. Is there a CEO or even a manager to talk to? I just sent them another email trying to find out. Decisions…decisions…decisions… I have to make a decision regarding my future with Global Domains International. Any suggestions?

Announcement: Global Domains International

I must apologize because GDI”s new web builder has not been working properly since it was launched, so I can’t update my website. I am looking for alternatives and for new ways to host my site; please bear with me.
I don’t know what the principals were thinking when they launched a new web builder without testing it properly first; they didn’t even give notice. Such unprofessional attitude prevents my recommending GDI anymore. Would you recommend them? Please advise me. The Network

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