Google Help | Ranking | Marketing

I recently received interesting information from Titus Hoskins about how Google ranks our sites. If you have a website or blog you might be interested. Here it is:

“Lately, there seems to be a lot of information coming from the top search engine on the web. Google is becoming more transparent in how it ranks pages in its index. For webmasters like myself, this is very welcomed news.

Google uses 200 different ranking factors in its algorithm… any webpage that it ranks has to be filtered thru these factors. The more you know HOW Google ranks pages, the better you can prepare your site and marketing to match their expectations.

http://bit.ly/l5SW

Google for so long has been very tight-lipped about how it ranks pages… it has been one of the major “beef” webmasters has had with
Google. Is all this now changing???? Maybe. Sometime in the not so distant past, higher board members or CEOs must have made a strategic change in HOW they would treat webmasters… who after all are really Google’s bread and butter!

It’s our products and content they’re dishing up in their SERPs… why bite the hand that feeds you! Maybe Google has finally gotten the “webmaster” issue right, just like have gotten so many other things right.

Those top Google executive members must have decided to deploy the troops in helping webmasters understand how Google ranks
webpages.

So now you Google troopers such as Matt Cutts, Maile Ohye, among others… following orders from on high and opening up about Google and ranking.

Now, Google is not giving away the shop, but they are becoming a lot more open and straightforward in their answers many concerned webmasters have, regarding how their sites perform within Google.
Which can only mean less sleepless nights for webmasters around the world.

Now we are talking all “white hat” by the book SEO techniques here… how to build backlinks, how to optimize your pages, how to link out to
other sites, and the list of SEO methods goes on.

If you’re serious about ranking high within Google – this “Live Chat Q&A” will give you a lot of solid pointers. Check it out here:

http://bit.ly/l5SW

o Marketing In Harsh Economic Times

Don’t have to tell you, these are very scary economic times no matter where you live in the world. What’s happening with the stock markets,
mortage meltdown, government bailouts…no country seems immune to all these perdictions of a looming recession.

What does an online do and how should you react to these tough times? So far, I haven’t seen much of a downturn in my own online sales yet, although there’s a slight dip in some luxury affiliate items that I sell, but believe it or not, there are still people buying
big-ticket items on the web.

But there has to be a slow-down in online sales…given all this bad news and how reluctant prospective buyers are becoming. So the real question remains – how do you market in these tough times?

Perhaps, you should look towards those industries that are recession-proof to find your answer. Look towards health care, education, renewable energy, environment, security, international business…
these areas the experts say are the most recession-proof.

Keep in mind, when things are tight financially, people look for ways to save money. It not exactly rocket science to understand that Walmart was one of the stores to see an increase in sales lately…
while most others are dropping.

For the online marketer, this could be pointing to areas where there are opportunities. You can look for bargain retailers, discount stores, coupon shopping… as areas where there will be more and not less economic activity.

Then you have all these workers who have lost their jobs looking for new ways to earn more income. You have retired people who will be looking towards the web to supplement their dwindling retirement savings.

Online education could be a major area of activity in the coming months as laid off workers upgrade their resumes.

Even Internet Marketing will probably see a minor boom as many people look for ways to earn a little extra part-time income. We could see major increases in online webinars and off-line seminars as experienced marketers take advantage of this opportunity to
teach others how to sell and earn on the web.

Since many people will be worrying about debts and bills – any financial courses, services and helpful programs will probably be very popular.

So too will software programs that help people cope with all this financial stress and worry. If you look closely, there should still be a
lot of areas for your online marketing could prosper. Just adjust your marketing to suit the times.

Here’s a really good example of what could do well in these harsh economic times.”

http://www.bizwaremagic.com/financial_gps.htm

Kind Regards,

Titus

http://www.bizwaremagic.blogspot.com

http://www.bizwaremagic.com

Amazon kindle 2; the next generation: http://www.amazon.com/gp/product/B00154JDAI?tag=thenet-20

Tips on Search Engine Optimization | Titus Hoskins

A friend just sent me an email with an article about Search Engine Optimization. These tips on SEO were compiled by Titus Hoskins and I find them extremely useful. Here is the article:

“No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms… SEO is really simple to do if you understand some basic concepts and follow some easy steps.

Search Engine Optimization is getting your content listed in all the top positions in Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche — you want your site or content to be at the top of the list.

Here are 10 SEO tactics that have worked and are working for me at this moment in time. I make this clarification because you must understand search engines, especially Google, are constantly redefining how they rank pages. Here are my favorite tactics and strategies:

1. Quality Content is and always will be your number one factor for getting high rankings and keeping them. You must understand search engines are simply businesses who supply a product like any other company. That product is information. They must offer quality results to anyone using their service to solve a problem, answer a question or to buy a product. The more relevant, the more targeted the search solution they return, the higher the overall quality of their product and the more popular their search engine will become. Providing quality content is vital for SEO success.

2. Keywords are your number one tools for achieving high rankings. You must understand keywords and how they work on the web. You must know how many searches are made each day for your chosen keywords. Sites like Wordtracker and SEObook will give you a rudimentary number of searches. Design your pages around your targeted keywords and don’t forget to do some deep-linking to these pages on your site. Find and build backlinks to these interior keyword pages and not just to your home page or domain URL. Picking keywords with medium to low competition has worked out well for me. So too has using the more targeted and higher converting “long-tail” keywords been very beneficial for me.

3. Onpage Factors and site design will play a major role in the spidering and indexing of your site/content. Make sure all your pages are SEO friendly, made sure all your pages can be reached from your homepage and no pages should be no more than three levels away from it – keeping a sitemap listing all your major pages makes the search engines happy. Make sure you have all your meta tags such as title, description, keywords… are all optimized. (Title = around 65 characters, Description = around 160 characters) Remember, your title and description should not only be keyword targeted but these are the first contact/impression anyone will see of your site — make sure you use them to draw and entice interested visitors to your site and content. Also make sure your title and URL are keyword matched for maximum effect. Having your major keyword in your Domain Name also helps, using a pike | to separate different elements of your title has helped my rankings, so too does having your keyword in the first and last 25 words on your pages.

4. Google will send you the most qualified traffic so concentrate the majority of your SEO efforts on Google. Don’t ignore Yahoo! or MSN but Google is king of search so give it the respect it deserves. With its new browser, Google’s influence will only grow stronger so you must optimize your pages for Google. Use Google’s Webmaster Tools and Google Analytics to fine-tune your pages/content for Google. I also use Google Alerts to keep up on my niche keywords and for comment link-building on the newly created pages Google is indexing.

5. Link Building is still the most effective way to boost your search rankings. Make sure you get backlinks from relevant sites related to your niche market and make sure the ‘anchor text’ is related to your keywords but don’t ignore the text and overall quality of the content linking to you. The anchor text is the underlined/clickable portion of a link. Don’t forget linking is a two-way street, make sure you link out to high quality, high ranked relevant sites in your niche.

6. Article Marketing is a well established method of getting quality backlinks and it still works. Writing short 500 – 700 word informative and helpful articles with your backlinks in the resource box is still very effective for getting targeted traffic and backlinks. Longer articles have also worked for me and I use an extensive network of distribution including SubmitYourArticle, Isnare, Thephantomwriters… plus other major online sites. Don’t forget the whole element of blogging and RSS feeds in your article distribution. And always remember you’re also using these articles to pre-sale your content or products. Don’t forget to leverage sites like Squidoo, Hubpages… to increase your rankings and traffic.

7. Onsite Traffic Hubs have worked extremely well for me. These traffic hubs are whole sections of your site devoted to one sub-division of your major theme. For example, if you have a site on Gifts, then wedding gifts could be a separate section. This would be fully fleshed out with extensive pages covering everything dealing with wedding gifts — a self-contained keyword rich portion of your site on wedding gifts. Works similar as a sub-domain but I prefer using a directory to divide it up, such as yourdomain/wedding_gifts. (Most experts suggest always using a hyphen in your urls but underscores have worked fine for me.) Search engines love these keyword/content rich hubs but keep in mind you’re creating content to first satisfy your visitors.

8. WordPress blog software is extremely effective for SEO purposes. WordPress software is easy to install on your site even if you have no experience with installing server-side scripts. Besides search engines love these highly SEO friendly blogs with their well structured content and keyword tagging. I have at least one of these on all my sites to draw in the search engines and get my content indexed and ranked. I also use Blogger (owned by Google), Bloglines and other free blogs to help distribute my content.

9. Social Bookmark/Media Sites are becoming very important on the web. These include a whole range of social sites like MySpace, FaceBook, Twitter… media news sites like Digg, SlashDot, Technorati… you must get your content into this whole mix if you want to take full SEO advantage of Web 2.0 sites. You should be joining these sites and using them. It’s time consuming but it will keep you in the swing of things. One simple thing you must do is to put social bookmark buttons on all your pages so that your visitors can easily bookmark your content for you. You can use a WordPress plug-in or I like using a simple free site/service from Addthis.com which gives me a simple button to put on all my content.

10. Masterplan! Many webmasters and site owners forget to develop or have an overall masterplan/strategy when it comes to SEO. You must have an understanding of what SEO is and what it can do for you and your site. More importantly, you just don’t want SEO; you want effective SEO. In order to achieve effective SEO you must have three things: Relevance, Authority and Conversions.

First, your content/site must be relevant to the topic or niche area you’re pursuing — your content must fit in and be related to all the other sites in your niche. That’s why closely themed sites do so well in the search engines, they give only relevant content to what’s been searched for or discussed.

Second, your content/site must be perceived as an authority site on your subject or niche. Establish this authority position and the search engines will love you and your content. One way is to develop this authority, besides offering superior content, is to form links/partnerships with other perceived authority sites in your field. Always strive to make your site an authority site — tops in your niche — the one site everyone has to check before drawing or forming a conclusion.

Third, conversions should be your main goal of any SEO efforts because you want to convert your targeted traffic into site members, subscribers, buyers or just repeat visitors. If you’re into online marketing, conversions will be the most important element of the whole SEO process because you want buyers, not just visitors coming to your site.

Most of all, you must convince yourself Search Engine Optimization is not difficult, nor is it the equivalent of the online bogeyman as many would like you to believe. Used effectively, SEO can give you the targeted traffic you’re seeking, just follow some of the outlined steps/tactics listed above and you will have SEO working for you and your site in no time at all.”

The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: Internet Marketing Tools If you liked the SEO tips above, why not check out the author’s blog at SiteProNews: More SEO Tips

Copyright © 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Hello world!

I am more a writer, dancer and artist than a businessman. But at the moment, I am working hard at learning about Internet marketing. Everything is interconnected! My discoveries, findings and ideas will be posted in this blog with the purpose of helping others while I learn. At the moment there is more about me and my work at: About me

Everything is interconnected means to me that everything depends on everything else, without the soil the rose couldn’t exist; when the rose dies it turns into soil. It also means that we are never separate from the Source and whether our actions in life are private or public, at work or at play, they interrelate and should be done with integrity and balance.

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