Tips on Search Engine Optimization | Titus Hoskins

A friend just sent me an email with an article about Search Engine Optimization. These tips on SEO were compiled by Titus Hoskins and I find them extremely useful. Here is the article:

“No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms… SEO is really simple to do if you understand some basic concepts and follow some easy steps.

Search Engine Optimization is getting your content listed in all the top positions in Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche — you want your site or content to be at the top of the list.

Here are 10 SEO tactics that have worked and are working for me at this moment in time. I make this clarification because you must understand search engines, especially Google, are constantly redefining how they rank pages. Here are my favorite tactics and strategies:

1. Quality Content is and always will be your number one factor for getting high rankings and keeping them. You must understand search engines are simply businesses who supply a product like any other company. That product is information. They must offer quality results to anyone using their service to solve a problem, answer a question or to buy a product. The more relevant, the more targeted the search solution they return, the higher the overall quality of their product and the more popular their search engine will become. Providing quality content is vital for SEO success.

2. Keywords are your number one tools for achieving high rankings. You must understand keywords and how they work on the web. You must know how many searches are made each day for your chosen keywords. Sites like Wordtracker and SEObook will give you a rudimentary number of searches. Design your pages around your targeted keywords and don’t forget to do some deep-linking to these pages on your site. Find and build backlinks to these interior keyword pages and not just to your home page or domain URL. Picking keywords with medium to low competition has worked out well for me. So too has using the more targeted and higher converting “long-tail” keywords been very beneficial for me.

3. Onpage Factors and site design will play a major role in the spidering and indexing of your site/content. Make sure all your pages are SEO friendly, made sure all your pages can be reached from your homepage and no pages should be no more than three levels away from it – keeping a sitemap listing all your major pages makes the search engines happy. Make sure you have all your meta tags such as title, description, keywords… are all optimized. (Title = around 65 characters, Description = around 160 characters) Remember, your title and description should not only be keyword targeted but these are the first contact/impression anyone will see of your site — make sure you use them to draw and entice interested visitors to your site and content. Also make sure your title and URL are keyword matched for maximum effect. Having your major keyword in your Domain Name also helps, using a pike | to separate different elements of your title has helped my rankings, so too does having your keyword in the first and last 25 words on your pages.

4. Google will send you the most qualified traffic so concentrate the majority of your SEO efforts on Google. Don’t ignore Yahoo! or MSN but Google is king of search so give it the respect it deserves. With its new browser, Google’s influence will only grow stronger so you must optimize your pages for Google. Use Google’s Webmaster Tools and Google Analytics to fine-tune your pages/content for Google. I also use Google Alerts to keep up on my niche keywords and for comment link-building on the newly created pages Google is indexing.

5. Link Building is still the most effective way to boost your search rankings. Make sure you get backlinks from relevant sites related to your niche market and make sure the ‘anchor text’ is related to your keywords but don’t ignore the text and overall quality of the content linking to you. The anchor text is the underlined/clickable portion of a link. Don’t forget linking is a two-way street, make sure you link out to high quality, high ranked relevant sites in your niche.

6. Article Marketing is a well established method of getting quality backlinks and it still works. Writing short 500 – 700 word informative and helpful articles with your backlinks in the resource box is still very effective for getting targeted traffic and backlinks. Longer articles have also worked for me and I use an extensive network of distribution including SubmitYourArticle, Isnare, Thephantomwriters… plus other major online sites. Don’t forget the whole element of blogging and RSS feeds in your article distribution. And always remember you’re also using these articles to pre-sale your content or products. Don’t forget to leverage sites like Squidoo, Hubpages… to increase your rankings and traffic.

7. Onsite Traffic Hubs have worked extremely well for me. These traffic hubs are whole sections of your site devoted to one sub-division of your major theme. For example, if you have a site on Gifts, then wedding gifts could be a separate section. This would be fully fleshed out with extensive pages covering everything dealing with wedding gifts — a self-contained keyword rich portion of your site on wedding gifts. Works similar as a sub-domain but I prefer using a directory to divide it up, such as yourdomain/wedding_gifts. (Most experts suggest always using a hyphen in your urls but underscores have worked fine for me.) Search engines love these keyword/content rich hubs but keep in mind you’re creating content to first satisfy your visitors.

8. WordPress blog software is extremely effective for SEO purposes. WordPress software is easy to install on your site even if you have no experience with installing server-side scripts. Besides search engines love these highly SEO friendly blogs with their well structured content and keyword tagging. I have at least one of these on all my sites to draw in the search engines and get my content indexed and ranked. I also use Blogger (owned by Google), Bloglines and other free blogs to help distribute my content.

9. Social Bookmark/Media Sites are becoming very important on the web. These include a whole range of social sites like MySpace, FaceBook, Twitter… media news sites like Digg, SlashDot, Technorati… you must get your content into this whole mix if you want to take full SEO advantage of Web 2.0 sites. You should be joining these sites and using them. It’s time consuming but it will keep you in the swing of things. One simple thing you must do is to put social bookmark buttons on all your pages so that your visitors can easily bookmark your content for you. You can use a WordPress plug-in or I like using a simple free site/service from Addthis.com which gives me a simple button to put on all my content.

10. Masterplan! Many webmasters and site owners forget to develop or have an overall masterplan/strategy when it comes to SEO. You must have an understanding of what SEO is and what it can do for you and your site. More importantly, you just don’t want SEO; you want effective SEO. In order to achieve effective SEO you must have three things: Relevance, Authority and Conversions.

First, your content/site must be relevant to the topic or niche area you’re pursuing — your content must fit in and be related to all the other sites in your niche. That’s why closely themed sites do so well in the search engines, they give only relevant content to what’s been searched for or discussed.

Second, your content/site must be perceived as an authority site on your subject or niche. Establish this authority position and the search engines will love you and your content. One way is to develop this authority, besides offering superior content, is to form links/partnerships with other perceived authority sites in your field. Always strive to make your site an authority site — tops in your niche — the one site everyone has to check before drawing or forming a conclusion.

Third, conversions should be your main goal of any SEO efforts because you want to convert your targeted traffic into site members, subscribers, buyers or just repeat visitors. If you’re into online marketing, conversions will be the most important element of the whole SEO process because you want buyers, not just visitors coming to your site.

Most of all, you must convince yourself Search Engine Optimization is not difficult, nor is it the equivalent of the online bogeyman as many would like you to believe. Used effectively, SEO can give you the targeted traffic you’re seeking, just follow some of the outlined steps/tactics listed above and you will have SEO working for you and your site in no time at all.”

The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: Internet Marketing Tools If you liked the SEO tips above, why not check out the author’s blog at SiteProNews: More SEO Tips

Copyright © 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

To Father and Son | Happy Holidays!

I just got this in an email from my friend and dance partner Lynn Drittenbas (Dragon Acupuncture), and I’d like to share it with you. It is about what will a father do for his son?

Excerpt: “One day the son asked his father, ‘Dad, let’s join the Ironman together?’”

“For those who didn’t know, Ironman is the toughest triathlon ever. The race encompasses three endurance events of a 2.4 mile (3.86 kilometer) ocean swim, followed by a 112 mile (180.2 kilometer) bike ride, and ending with a 26.2 mile (42.195 kilometer) marathon along the coast of the Big Island of Hawaii”.

And I just found the full story of Rick and Dick Hoyt in a post by Reyn Aria. Here is the link:

Check the video here:  Against All Odds

Food Stamps in San Diego CA | My Experience

I am a fan of  KPBS, which not only provides classical music but also offers American Public Media’s Marketplace with news on business and economics. Recently they were airing a show regarding food stamps; it was about how food stamps could help people who are struggling in today’s troubled economy. A lady was explaining how the government was eager to help. She said that the applicants were treated with courtesy and respect, so people in need shouldn’t be reluctant to apply.

I lost a small business I had in Florida after the hurricanes of 2004; since then it had been an uphill battle. I am still paying bills that I incurred after my business crashed, and nobody is bailing me out (I am not Wall Street or General Motors). I do take responsibility for what I do and I am paying my debts one day at a time. I don’t really care for a bailout, but after listening to this show I figured that maybe food stamps would help a little.

To be brief I will only say that the lady who gave me the qualifying interview was rude and disrespectful. She implied that the information I was giving was fraudulent. I explained why it was not, but she was adamant. She was not talking to me but talking at me and avoiding any actual communication; she never even asked why I wanted food stamps. My application was denied due to the figures on the submitted forms (she said) without considering the actual situation.

As I walked out, I couldn’t help but thinking how inaccurate had been the information I received through National Public Radio. Do they verify their information? Can we believe the media in general? We need to verify ourselves, don’t we?

I have to admit that there may be better and more professional social workers than the ones I met at 1130 10th Avenue on December 16 of 2008 in San Diego, CA. There may be better locations also. Do you know of any? Have you had a better experience than the one I had? If so, please let me know. I’ll post it.

Merry Christmas! | The Christ | Quotes

Celebrate with presence!

His disciples said to Him , “When will the kingdom come?”
And The Christ said: “It will not come by waiting for it. It will not come by a matter of saying ‘here it is’ or ‘there it is’! Rather the kingdom of the father is spread out upon the earth and men do not see it.”

“The man that takes to the plow and looks back is not worthy of the kingdom of heaven.” Luke 9:62

“Let thine eye be single and your whole body will be full of light”–Luke 11:34

“We must not wish anything other than what happens from moment to moment, all the while, however, exercising ourselves in goodness.”–St Catherine of Genoa

Jesus said: The seeker should not stop until he finds.  When he does find he will be disturbed. After having been disturbed he will be astonished. Then he will reign over everything.”–The Gospel of Thomas

“Pray and you will be condemned…”–Gospel of Thomas (14a)

“…Rather, the kingdom is inside of you, and it is outside of you. When you come to know yourselves, then you will become known, and you will realize that it is you who are the sons of the living father. But if you will not know yourselves, you dwell in poverty and it is you who are that poverty.”–Gospel of Thomas

“The Kingdom of God is within you.”–Luke 17:20-21

To the Scribes and Pharisees: “You who shut up the Kingdom of Heaven in men’s faces, neither going in yourselves nor allowing others to go in who want to.”–Mathew 23:13

Who of you by worrying can add a single hour to his life? Therefore do not worry about tomorrow,  for tomorrow will worry about itself. Each day has enough trouble of its own.” ~~Matthew 6:25-34

Dragon Acupuncture

Acupuncture and BioMeridian Testing, combined with prescribed supplements, are safe and powerful alternatives for treating thousands of physical, emotional and neurological issues, including:

  • Arthritis, back pain and carpal tunnel
  • Allergies, asthma and other respiratory problems
  • Cancer and chemotherapy support
  • Chronic fatigue syndrome, fibromyalgia
  • Common cold, flu, compromised  immune system
  • Depression, anxiety, insomnia, stress, migraines and headaches
  • Detoxification
  • Food cravings, smoking, alcohol and drug addictions
  • Gastrointestinal issues
  • Gynecological problems such as infertility and PMS

What is BioMeridian testing?

  • Acupuncture points are measured with meridian stress assessment testing
  • From your meridian data every body system is analyzed
  • The health of each body system is represented on a graph
  • Specific prescription supplements are recommended
  • For more information go to: www.biomeridian.com

Lynn Drittenbas L.Ac. attended Pacific College of Oriental Medicine and graduated summa cum laude with a Masters Degree in Traditional Chinese Medicine. Her personal interests include yoga, meditation, dance, gardening and cycling. She is married with three grown children.0_0_04_0_0_09_150_130_csupload_3964412

Location: 2004 Hornblend Street, San Diego, CA.  92109

More info at:

(707) 874-2050

Death as an advisor!

F/A – 18 D Hornet

Yesterday a jet fighter plane, an F/A-18 D Hornet, crashed in a residential area of San Diego about half a mile from where I work in Town Centre Dr. It is said that both engines malfunctioned and the pilot ejected after trying without success to get to the Miramar base. Upon crashing the plane destroyed two houses, damaged three more and killed four people, leaving neighbors to fight the fire amid billowing ominous black smoke until the fire engines arrived.

Yesterday, Death came unexpectedly out of the clear blue sky. And it made me see clearly how true it is that there is no safe haven in this world. Death is lurking at every turn (even when we are “safe” at home) and it is unstoppable. What comes to be ceases to be, sometimes swiftly and suddenly. Nobody here gets out alive.

If we keep Death in mind, however, our life becomes richer and deeper, for we don’t take tomorrow for granted. Death’s advice is to live today, to live now! We must make our plans for the future while ready to die today.

Quote of the day: “Awareness of death is the very bedrock of the path. Until you have developed this awareness, all other practices are obstructed.” –The Dalai Lama

PS  The accident’s main victim was not at the crash site. He lost his home, his wife, his two daughters and his mother-in-law. I can’t  imagine his pain.  The price we pay for our war machine is sometimes too high. Will human beings ever realize how high a price we pay for war itself, or will we always be obtuse egomaniacs?

Kabir | A Poem

An interesting poem by Kabir:

“Friend, hope for the Guest while you are alive.
Jump into the experience while you are alive!
Think….and think….while you are alive.
What you call salvation belongs to the time before death.

If you don’t break your ropes while you are alive,
do you think ghosts will do it after?

The idea that the soul will join with the ecstatic
just because the body is rotten-
that is all fantasy.
What is found now is found then.
If you find nothing now,
you will simply end up with an apartment in the City of Death.
If you make love with the divine now, in the next life you will
have the face of satisfied desire.

So plunge into the truth, find out who the Teacher is,
Believe in the Great Sound.

Kabir says this: When the guest is being searched for,
it is the intensity of the longing for the Guest that does all the work.
Look at me, and you will see a slave of that intensity.”
—Kabir

Today’s quote: “Drop the “me” and there is Nirvana here and now”–Buddha

%d bloggers like this: